Your home didn’t fail.
The strategy did.

If your home recently expired, this page explains why — and what actually works today.

When a home doesn’t sell, it can be frustrating and confusing — especially after weeks of showings, disruptions, and uncertainty.

Most expired listings are not about the home itself.

They’re the result of a strategy that didn’t fully align with today’s buyers, today’s pricing realities, or how homes are discovered online.

This is more common than most homeowners realize. They’re the result of a strategy that didn’t fully align with today’s buyers, today’s pricing realities, or how homes are discovered online.

This is more common than most homeowners realize.

Why most homes don’t sell

In Central Ohio, expired listings typically come down to one (or more) of the following:

• Pricing based on yesterday’s market, not current buyer behavior

• Missed momentum during the most critical first weeks

• No clear plan for adjusting once feedback begins

None of these reflect the quality of the home — only the approach.

What works differently the second time

Successful relaunches are not about “trying again.”
They’re about correcting course.

That often means:

• A thoughtful relaunch strategy — not a price drop and hope

• Online presentation that creates emotional connection, not just information

• A clear, responsive plan for interpreting buyer feedback and market activity

When these elements change, outcomes usually do too.

About my role

I’m Tiffany Panhuis with Coldwell Banker Realty. I help Central Ohio homeowners navigate what comes next after a listing expires — whether that means relisting soon, waiting, or simply understanding options.

The goal is clarity first. Decisions come later.

If you’d like to learn more

➡ View the Expired Seller Guide

A quick explanation from me

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A brief overview of what I see most often — and what actually makes the difference the second time.

A calm next step 

If you’d like a no-pressure review of what likely happened with your listing — and what would need to change for success — you’re welcome to reach out.

➡ Request a no-pressure strategy review